Identify Co. was founded in 2018 by Joshua Arreola , also known as Stout EP on Instagram, with a clear vision: to create elegant, high-quality grooming products for men who care about their appearance. Rooted in his Chicano upbringing in El Paso, Texas, Joshua designed Identify to honor his cultural heritage while delivering modern, sophisticated products at an accessible price.

The brand’s mission is simple: every product should offer more than just functionality—it should provide a piece of culture, a touch of style, and a premium experience. With a relentless focus on quality and continual improvement, Identify connects timeless elegance with the authenticity of its founder’s roots, making every purchase a meaningful experience for the modern man.