ROOTED IN CULTURE
REFINED FOR TODAY.

Men's grooming designed with culture, crafted for elegance.

persons feet on sprint track

GROOMING MADE FOR EVERY MAN OF CULTURE.

Identify was born to bring culture and elegance together, because true style starts with the details.

persons feet on sprint track

GROOMING MADE FOR EVERY MAN OF CULTURE.

Identify was born to bring culture and elegance together, because true style starts with the details.

persons feet on sprint track

GROOMING MADE FOR EVERY MAN OF CULTURE.

Identify was born to bring culture and elegance together, because true style starts with the details.

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The latests in lifestyle and performance running, meticulously crafted for wherever your journey takes you

What Other Runners Say

persons feet on sprint track

@usain_voltage

Super lightweight and responsive! Feels like running on air. A bit pricey, but totally worth it for serious runners.
persons feet on sprint track

@usain_voltage

Super lightweight and responsive! Feels like running on air. A bit pricey, but totally worth it for serious runners.
silhouette of hooded man

@couchp0tat014

The softest hoodie I have ever bought. Perfect for lounging or casual wear. Fits oversized, so size down if you prefer a snug fit.
silhouette of hooded man

@couchp0tat014

The softest hoodie I have ever bought. Perfect for lounging or casual wear. Fits oversized, so size down if you prefer a snug fit.
person walking down shady stairs

@elliotkipchoge

Blocks the wind without overheating. Stylish but needs an extra pocket.
person walking down shady stairs

@elliotkipchoge

Blocks the wind without overheating. Stylish but needs an extra pocket.
person walking down shady stairs

Born from the streets of Chicago

From humble beginnings, our gear is built to stand behind you on every journey. We take pride in what we make, knowing that it is the backbone of your training.

person walking down shady stairs

Born from the streets of Chicago

From humble beginnings, our gear is built to stand behind you on every journey. We take pride in what we make, knowing that it is the backbone of your training.

person walking down shady stairs

Born from the streets of Chicago

From humble beginnings, our gear is built to stand behind you on every journey. We take pride in what we make, knowing that it is the backbone of your training.